1- We can customize the target group (Age, Gender, Marital Status, Interest…) : Unlike classic channels, we can divide to segments the target group. For example; for a furniture manufacturer, we can aim in the last two years was engaged and living cities where in dealers. For a construction company, we can choose a group who the over 40 age, like real estate sites, target zones connected internet and shopping online therefore we can achiving relevant group.
2- We can supply the long term brand communication so increasing page likes and following: A user who like your facebook page or follow your twitter page continuing to see all sharing. Moreover, without additional cost to you. A page has 1 milion likes equals sending free mail to 1 million persons or giving advertising to Tv program that has 1 million audience. You consider how high the cost would come out in classic media.
3- We follow actual, always keep your brand current and provide interaction with the customer: Private days and current events spreads quickly in social media. We use social media tools to become a brand intertwined with consumer and friendly. Being active in social media equals customer relationship managent. Most of consumers who afraid to pick up the phone specify recommendations communicate with you in social media page . We answer them quickly.
4- Both New Customers And Remarketing: We contribute to gain new customers using several tools. (We contribute with several tools to your gaining new customers) Also, we measure feedback. If you maintain communication with existing customers, you can sell your products and services fruquently them. So, you remarket your products and services.